Smith / Design Leader. I lead creative teams specializing in immersive interactive experiences and content-forward digital products.
VP Design at Bleacher Report. Formerly digital design at NYTimes + co-founder of the Brooklyn-based concept shop Swords-Smith.
I am a design leader with 20 years digital experience. I build and nurture diverse teams, empowering and transforming organizations through design. At Bleacher Report, I established and oversee 3 multidisciplinary design teams made up of 30+ creatives across product, content and innovation. I am responsible for the company’s overall design strategy driving audience engagement and connection through authentic experiences. Prior to BR, I worked on large news packages and enterprise features at The New York Times, blurring the line between the Newsroom and digital products. My work earned an Emmy Award in New Approaches for Notes on Blindness.
My work spans a wide range of media including: digital products, social strategies, branded identities and editorial publications. I spent the first half of my career client-facing, designing for unique culturally conscious studios and boutique agencies including Code & Theory, Cutwater, Chiat/Day and Razorfish. Past clients include: Ace Hotel, adidas, Columbia University, Leica, Motown, The North Face, Persol, The Qatar Foundation, Ray-Ban, Univision and Vogue. My personal work has been published by The New York Times, Print Magazine, T Magazine and Wallpaper.