Building creative teams to drive engaging interactive experiences and content-forward digital products. VP Design at Bleacher Report, co-founder of the concept shop Swords-Smith and former member of the digital design team at The New York Times.
A design leader with nearly 20 years digital experience, I build and nurture diverse teams, empowering organizations through creative exploration. At Bleacher Report (B/R), I oversee 3 multidisciplinary design teams made up of 30 creatives across product, content and brand. I am responsible for the company’s overall design strategy - driving audience engagement through authentic experiences. Prior to B/R, I worked on large news packages and enterprise features at The New York Times, blurring the line between the Newsroom and product teams. My work earned an Emmy Award in New Approaches for Notes on Blindness.
In 2013, I co-founded SWORDS-SMITH, an innovative retailer of independent fashion and design, based in Williamsburg, Brooklyn. The shop offers a modern curation of more than 80 designers and brands who emphasize creativity and quality. SWORDS-SMITH is a creative space and design studio often hosting events, pop-up shops and artist collaborations. Read more from NYTimes.
My work spans a wide range of media including: digital products, social strategies, branded identities and editorial publications. Earlier in my career, I designed for several boutique agencies (Code & Theory, Cutwater), partnering with culturally-focused clients including: Ace Hotel, adidas, Columbia University, Leica, Motown Records, The North Face, Persol, The Qatar Foundation, Ray-Ban, Univision and Vogue. My personal work has been published by The New York Times, Print Magazine, T Magazine and Wallpaper.