Smith - Design Leader

Smith / Design Leader.
I lead creative teams specializing in immersive interactive experiences and content-forward digital products.

VP Design at Bleacher Report. Formerly digital design at NYTimes + co-founder of the Brooklyn-based concept shop Swords-Smith.

My Background

I am a design leader with 20 years digital experience. I build and nurture diverse teams, empowering and transforming organizations through design. At Bleacher Report, I established and oversee 3 multidisciplinary design teams made up of 30+ creatives across product, content and innovation. I am responsible for the company’s overall design strategy driving audience engagement and connection through authentic experiences. Prior to BR, I worked on large news packages and enterprise features at The New York Times, blurring the line between the Newsroom and digital products. My work earned an Emmy Award in New Approaches for Notes on Blindness.

In 2013, I co-founded SWORDS-SMITH, an innovative retailer of independent fashion and design based in Brooklyn. The thoughtfully curated experience quickly became a go-to destination for creative professionals in NYC and beyond.

My work spans a wide range of media including: digital products, social strategies, branded identities and editorial publications. I spent the first half of my career client-facing, designing for unique culturally conscious studios and boutique agencies including Code & Theory, Cutwater, Chiat/Day and Razorfish. Past clients include: Ace Hotel, adidas, Columbia University, Leica, Motown, The North Face, Persol, The Qatar Foundation, Ray-Ban, Univision and Vogue. My personal work has been published by The New York Times, Print Magazine, T Magazine and Wallpaper.

Get In Touch


Selected Published Work (2010-2015)

NYTimes In Flight - En route from London to Tokyo, a pilot’s-eye view of life in the sky

NYTimes Transgender Today - A series about transgender experiences and the challenges ahead

NYTimes Build a Better Sandwich - NYC chefs offer their sandwich secrets

NYTimes Inside Fashion Week - Highlights, trends, parties, conversations and more

NYTimes 2014 Holiday Gift Guide - The best present ideas, selected by Times experts

NYTimes Is the Affordable Care Act Working? - A look at Obamacare one year since it’s start

NYTimes Repeal Prohibition, Again - An Editorial Series on Marijuana Legalization. The White House Responds.

NYTimes Evolving on Marijuana - The Editorial Board’s changing view over six decades

NYTimes The Great War - A 100-Year Legacy of World War I

NYTimes What Are You Drinking? - Let Rosie Schaap make you a custom summer cocktail

NYTimes Recalling a Vision of the Future - 50 years after the NY World’s Fair

NYTimes The ‘Boys’ in the Bunkhouse - Toil, abuse and endurance in the heartland

NYTimes Notes on Blindness - Emmy winning story with Op-Docs and the Sundance Institute

NYTimes Gift Guide - Ideas for everyone on your holiday shopping list

NYTimes Food Chains - An illustrative, behind-the-scenes look at the food industry

NYTimes The Jockey - Emmy nominated story of Russell Baze, the winningest jockey in history - Reimagining NYTimes' web products to deliver a cleaner, more immersive reading experience

NYTimes Beyond the Finish Line - Pulitzer winning feature on Boston Marathon bombing victim

NYTimes Election 2012 - Live updates, analysis and results from the polls

NYTimes Thanksgiving Help Line - Answers to your holiday questions

NYTimes Magazine - The Inspiration Issue

NYTimes London Olympics - Complete coverage of the 2012 games

SWORDS-SMITH - Fashion-forward styles from independent designers (archived)

Swords-Smith x Calico x PAOM - Limited Edition Capsule Collection

Univision News - Current events from a Latino perspective

Haiti Poster Project - Benefitting Doctors Without Borders

QULTURE - A survey of contemporary art and culture based in Doha, Qatar - Style, beauty, culture and more

Ralph’s Bike - Documenting a bicycle left outside