adidasGlobal Brand Campaign1 /

Focused on why people run, hundreds of personal drawings were collected to tell individual stories. The concept expanded to encompass all aspects of adidas creative, with broadcast, in-store, and interactive, produced by sister agency.

Concepts & Designs with TBWA\Chiat\Day

adidasGlobal Brand Campaign2 /

Focused on why people run, hundreds of personal drawings were collected to tell individual stories. The concept expanded to encompass all aspects of adidas creative, with broadcast, in-store, and interactive, produced by sister agency.

Concepts & Designs with TBWA\Chiat\Day

adidasGlobal Brand Campaign3 /

Focused on why people run, hundreds of personal drawings were collected to tell individual stories. The concept expanded to encompass all aspects of adidas creative, with broadcast, in-store, and interactive, produced by sister agency.

Concepts & Designs with TBWA\Chiat\Day

adidasGlobal Brand Campaign4 /

Focused on why people run, hundreds of personal drawings were collected to tell individual stories. The concept expanded to encompass all aspects of adidas creative, with broadcast, in-store, and interactive, produced by sister agency.

Concepts & Designs with TBWA\Chiat\Day