R Smith • Design Leader

I lead creative teams specializing in content-forward digital products.

VP Design at Bleacher Report. Formerly Design at NYTimes. Co-founder of the concept shop SWORDS-SMITH.

About Me
I’m a design leader creating brand-defining digital experiences that resonate. I build, nurture and empower diverse teams to solve complex problems. I believe in design’s ability to transform organizations through a scaleable and collaborative approach. 

At Bleacher Report, I established 4 multidisciplinary design teams made up of 40+ creatives across product, content, social and video. I own the design strategy, overseeing all visual touch points. I am responsible for the teams, their work and their growth.

At NYTimes, I held a hybrid role designing core digital products while also being part of the Newsroom – working at the forefront of content and visual journalism. The combined scope blurred lines between Product and Content creating fast iteration, real-time testing and more informed outcomes. My work earned an Emmy Award in New Approaches. My personal work has been published by NYTimes, Print Magazine, T Magazine and Wallpaper. A selection of published work can be found here

Studios & Clients
I spent the first half of my career designing at culturally conscious agencies including: Code & Theory, Cutwater, Chiat/Day and Razorfish. Past clients include: Ace Hotel, adidas, Columbia University, Equinox, Jeep, Leica, Motown, The North Face, Persol, Ray-Ban, Univision and Vogue.

In 2012, I co-founded SWORDS-SMITH, an innovative retailer of independent fashion and design based in Williamsburg, Brooklyn. The thoughtfully curated experience represented over 100 brands at the intersection of art and fashion. The shop (both brick & mortar and e-comm) became a go-to destination for creative professionals in NYC and beyond.  

Email: hello@notsocommon.net
LinkedIn: notsocommon
Spotify: swords-smith